JR Shaw School of Business

For the NAIT JR Shaw School of Business project, we were tasked with helping the marketing team create visuals for their JR Shaw School of Business rebrand. We started off this project with a research phase. The branding was much more abstract than any previous look that NAIT had. This was based on a wave of students becoming entrepreneurs. That created a less conservative look and more motion and movement. Our final deliverables included posters, banners, landing page, and a viewbook that would be used in a presentation of the marketing rebrand. The final branding was chosen by the marketing team and our design team created the visuals.

Branding
Design
Development